Godiva Loyalty Program

Client: Godiva Chocolatier

Concept and development of collateral and promotional materials for launch of new loyalty program.

Concept
Art Direction
Design
Photo shoot
Photo selection and manipulation
Logo development
Layout
Production

AWARDS:
2010 COLLOQUY Loyalty Award – Loyalty Innovation in Retail

GODIVA Chocolate Rewards Campaign

Art direction / logo design / photo selection and retouching / layout & design
Multiple components: card and key fob, poster and in-store signage, newsletter, promotional emails.
AWARDS:
• 2010 COLLOQUY Award – Loyalty Innovation in Retail

GODIVA Chocolate Rewards monthly statement (proposal)

GODIVA Chocolate Rewards direct mail promotional postcard

GODIVA Chocolate Rewards promotional email

Series of three emails, sent as consumers make progress through the promotion.

GODIVA Chocolate Rewards monthly e-newsletter

Consumer Packaged Goods

Clients:
Johnson & Johnson
Colgate Palmolive

Production design, image compositing and retouching

Neutrogena Sun Care

Screen Shot 2019-07-28 at 7.55.24 PM.png

Softsoap Skin Care Body Wash

Environmental

Clients:
Westfield
Atlantis

Environmental design and production

Westfield Vitrines - Bloom & Plume

Multi-tiered layout, production in collaboration with photographer/artist

Westfield Valencia Center Barricades

Layout, production design

Wesfield World Trade Center - Oculus Opening

Barricades, signage, framed art, digital signage

Atlantis Bahamas

Photo moments, branding, iconography, informational and directional signage, companion activity booklet

Packaging - SWATCH

Client: SWATCH watches

Special packaging for various watches.

Art Direction
Package design (structural and decorative)
Photo selection and manipulation
Layout
Production

Empire State Building Watch Special Packaging

Self-merchandising pop-up construction.
AWARDS:
• Printing Industries of America – BENNY™ Award for Packaging
• Communicator Awards – Crystal Award of Excellence
• Association of Graphic Communications – Technical Excellence Award
• American Graphic Design Awards
• WOW! Awards – Collateral Packaging
• Mobius International Advertising Awards
• Design 2K – Published in "The Big Book of Design Ideas"

Uluru Olympic Watch Special Packaging

Clamshell box and die-cut sleeve.
AWARDS:
• 100 Design Competition, Packaging – Step-By-Step Graphics
• HOW International Design Annual – Merit Award Winner for Packaging
• Creativity 31 – Award of Distinction
• Profiled in INSPIRE magazine

Run After OIympic Watch Special Packaging

Flag wraps around watch and secures with a tab.
AWARDS:
• Profiled in INSPIRE magazine

Hawai'i Watch Special Packaging

Self-merchandising pop-up box.

NOVA Olympic Watch Special Packaging

Pop-up booklet packaging.
AWARDS:
• Profiled in INSPIRE magazine

Goodwill Games Watch Special Packaging

Die-cut belly band wraps around watch box and inserted into sporty mesh bag.

Advertising & Promotion

Clients:
Kanebo Cosmetics
Danesi Caffé
SWATCH
Fresh Australian Premium Lamb

Danesi Caffé Ad

Art direction / photo shoot / layout & design
AWARDS:
• Creativity 31 – Award of Distinction, Advertising

Kanebo Cosmetics Lipstick Ad

Hi-end retouching (replace bullet / add orchids)

SWATCH Millenium Watches Campaign

Photo shoot with hand model. 1999. 2000. Art Direction / layout & design
AWARDS:
• Creativity 30 – Award of Distinction

SWATCH IRONY Father's Day Ad

Art direction / copywriting / layout & design
AWARDS:
• Father's Day/Mother's Day Council Advertising Awards – Winner, Excellence in Advertising Award

SWATCH Hawai'i Watch Ad

Art direction / copywriting / layout & design
AWARDS:
• Creativity 30 – Award of Distinction

New York Times Building real estate ad

Layout & design / production

The "Fine Art" of Fresh Australian Premium Lamb Ad

Part of a campaign featuring iconic art styles, artists and works, substituting Fresh Australian Premium Lamb as the subject.

Fresh Australian Premium Lamb "Fine Art" Campaign

Art direction / layout & design

SWATCH Empire State Building Watch Ad

Art direction / photo selection / layout & design

SWATCH SKIN "Naughty or Nice" Holiday Ad

Art direction / layout & design / production

Beauty

Clients:
Aculight
Kanebo Cosmetics
Sphatika

Makeup, skin care and body care collateral

Aculight Comp Cards

Layout & Design / Production

Aculight Ad

Layout / Production

Kanebo Beauty Advice Brochure

Production

Kanebo Beauty Advice Brochure interior

Sphatika Brochure Series

Art Direction / Photo shoot / illustration / layout & design / production

Sphatika Skin Care Brochure - Dry Skin

Sphatika Skin Care Brochure - All Skin Types

Sphatika Skin Care Brochure - Oily Skin

Sphatika Body Care Brochure

Sphatika Healing Music Series Brochure

Sphatika Spa Treatments Brochure

Sphatika Spa Experience Brochure

Evites & Promotional Emails

Client:
Weil, Gotshal & Manges LLP
Indego Africa
Godiva Chocolatier

Various event evites and promotional emails

Art Direction
Photo Selection and Manipulation
Layout
Production

150051_BOS_Dinner_Series_Business_of_Sports_Evite_v2-1.jpg

Merchandising, Display & POS Collateral

Client: SWATCH

In-store collateral to support campaigns, for retail and wholesale accounts.

Art direction
Layout & Design
Production

SWATCH Fall Collection In-Store Collateral

Poster, counter cards, tester labels, tent cards

SWATCH Back To School Campaign

Art direction / copywriting / photo selection / layout & design
AWARDS:
• Creativity 31 – Award of Distinction

SWATCH Millenium Watches Campaign

Layout & design / photo shoot
AWARDS:
• Creativity 30 - Award of Distinction

SWATCH Halloween Watch Countertop Display

Glow-in-the-dark watch with rotating bat to cover light for maximal viewing.
Structural concept and design / layout / production
AWARDS:
• Published in "The Big Book of Design Ideas"

SWATCH SKIN Collection In-Case Display

Art direction / layout & design / production
AWARDS:
• Published in "The Big Book of Design Ideas"

SWATCH IRONY Metal Tester Tags

Silk screened aluminum tester tags. Art direction / layout & design / production

SWATCH Goodwill Games Watch Countertop Display

SWATCH.Beat Watch Launch In-Case Display

Godiva Sugar Free Launch Free-Standing Display

We Are Weil Alumni Magazine

Client: Weil, Gotshal & Manges LLP

Magazine refresh

Art Direction
Photo Selection and Manipulation
Layout

Portfolio_Presentation_layouts_Alumni_covers_1000px.gif

Portfolio_Presentation_layouts_Alumni_SP15_spreads_1000px.gif

Portfolio_Presentation_layouts_Alumni_WI_spreads_1000px.gif

Portfolio_Presentation_layouts_Alumni_SU14_spreads_1000px.gif

Portfolio_Presentation_layouts_Alumni_SP14_spreads_1000px.gif

Illustrations, Iconography & Infographics

Clients:
Verizon FiOS (through Draft/FCB)
Weil, Gotshal & Manges LLP

Illustration
Icon development & design
Infographics

140564_Annual_Review_concepts_RZ_v3-2_yankeeloan_infographic.gif

140564_Annual_Review_concepts_RZ_v3-3_unpaid_interns_inforgraphic.gif

140564_Annual_Review_concepts_RZ_v3-4_dots_infographic.gif

Premier Brochures & Annual Reports

Clients:
Weil, Gotshal & Manges LLP
National Committee on U.S.-China Relations (NCUSCR)
Forest City Ratner

Layout & design
Photo selection and manipulation
Production

Weil "Reflections & Expectations" 2014-15

AWARD:
• 2015 BRONZE AWARD – Professional Collateral Material - Creativity International 45

Weil "Reflections & Expectations" 2014-15

Weil Litigation Wins Brochure

64 pages
Layout / photo selection and manipulation / production

Interior spreads

Forest City Ratner Companies "Expertise" Brochure

Art direction / layout & design / photo selection & manipulation / production

NCUSCR Annual Report

2-color
Art direction / layout & design

Diversity@Weil

Client: Weil, Gotshal & Manges LLP

Brand refresh

Art Direction
Logo Design
Layout

The refresh of the Diversity@Weil brand is defined by the elements of the brand's lock-up: typographic logo mark, tag line and "progress" bars.

The type treatment is more dynamic than most type layouts for the larger Weil brand, and hints at the dynamism and diversity of the workforce there.

The tag line was a carry-over, but now nestles with the typographic mark to support its message.

The "spectrum" bars are a visual link to the previous branding, except now made more slender and elegant, while still supporting the message of diversity, progress and change.

Diversity lock-up

Typographic logo treatment, tag line and color spectrum brand element

AWARD:
• 2015 BRONZE AWARD – Professional Branding Campaign - Creativity International 45